Case study: Build my personal brand
Case study: Build my personal brand
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Part 1: Research
Part 1: Research
Understanding the user
Understanding the user
- What am I naturally good at?
Answer: Drawing, observing
- What have I learned to do well?
Answer: Design, creative works
- What do I enjoy?
Answer: Beautiful things (art, products) Fantastic stories (movies, books, comics ) Creative works, Nature and animals, Meditation
- What do I value?
Answer: Learning, love, honesty, inner peace, family, spiritual growth
- What do I want people to recognize me for?
Answer: A professional designer, Creative and fun, reliable, honest, curious
How about my friends say about me?
How about my friends say about me?
- “What is an activity or idea you think I am passionate about?”
Answer: Art, design, good trails, nature, IT, spiritual exploration
- “What are some things you think I value?”
Answer: Personal growth, equity in the society, relationships
- “What strengths do you think I have?”
Answer: Optimistic, happy to help, passionate, kind
- “What makes me stand out from other people you know or work with?”
Answer: Great listener, loyal, empathetic, learning and growing, and making other people happy
- How do other people describe me and my talents?
Answer: Optimistic, bright, dedicated, talented designer
"Research gives me information that identifies me from other people by asking the right questions. " By Moli
"Research gives me information that identifies me from other people by asking the right questions. " By Moli
Part 2: My personal statement
Part 2: My personal statement
A professional personal statement = Work + Passion + Personally + Value
A professional personal statement = Work + Passion + Personally + Value
Here is my personal statement comes:
Here is my personal statement comes:
"Moli Ma is a creative designer. She believes the empathy for understanding users’ needs and the passion for problem-solving is the magic of creating a great user experience."
Part 3: Create my Logo
Part 3: Create my Logo
My logo =
My logo =
Technology + Nature + Infinity + Energy + My initial
Technology + Nature + Infinity + Energy + My initial
Logo design process:
Logo design process:
First, the logo design starts with a symbol of a piece of crystal representing 'energy'.
Then, I added on my initial 'M' and the idea of infinity (An important part of my belief) to make the logo become like two pyramids.
Next, I simplified the logo from a 3D feeling to a flat 2D design and try to make the logo as simple as I can.
After that, I played around with the stroke and colour. I made the logo green and blue to present my passion for 'technology' and 'nature'.
Final Logo
Final Logo
Finally, the logo design was officially confirmed.
Hope you enjoyed this case study.
Thanks!
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