Path Unbound Website Redesign

Project Overview: Redesigning the Path Unbound Website

Pathunbound is an online design education platform dedicated to helping aspiring creatives build their careers through accessible, flexible learning programs. I had the opportunity to work as a UI/UX designer alongside co-founder Stella Guan, an award-winning designer whose leadership and creative insight deeply shaped the direction of this project.

My role focused on redesigning the “School of Design” landing page to improve usability, visual cohesion, and brand expression.

Design Goals

The key goals of the redesign were:

• To create a clean and engaging user experience that reflects the creativity and professionalism of the brand.

• To structure the curriculum and financing options in a way that’s clear and digestible for prospective students.

• To visually differentiate various course offerings while maintaining a unified design system.

• To enhance trust and transparency by clearly presenting financing and scholarship options.

Key Improvements

🟣 Visual Hierarchy & Layout

The redesigned page establishes clear visual hierarchy using consistent typography, color blocks, and grid-based sections. Each content block (e.g., learning path steps, course cards, financing options) is easily scannable, reducing cognitive load for users.

🎨 Vibrant, Cohesive Aesthetic

The refreshed color palette and playful illustrations give the site a friendly yet professional tone—suitable for a design education brand. Course cards are visually engaging while remaining consistent in structure.

📚 Curriculum Showcase

Each course module is presented in a card format with key info—duration, software, and project count—making it easy for users to explore offerings without feeling overwhelmed.

💳 Financing Transparency

Options like one-time payment, deferred tuition, and installments are clearly explained in a side-by-side format. Each plan includes relevant details and estimated total cost, helping users make informed decisions.

🎓 Scholarship Accessibility

Scholarship sections use color-blocked callouts to highlight diversity and financial aid opportunities, making this information both accessible and visually distinct.

Conclusion

Redesigning the Pathunbound School of Design page was both a creative and strategic endeavor. By focusing on clarity, consistency, and visual storytelling, we were able to elevate the user experience and better communicate the value of Pathunbound’s offerings. Collaborating with Stella throughout this process was an invaluable experience that contributed greatly to my growth as a designer.